My Name is Marlene Aguilar. Apparently there is a very famous actress in Asia called Marlene too. Probably that is the reason why I receive so many requests on social media but I was born in a different place.
I am a Mexican girl and I have lived in different cities like Mexico city, Toronto and Barcelona where I arrived to study Multimedia at the UPC University. After graduation I started my work life as an intern at EADA. One year later I got my first full time employment at this Business school, which gave me the opportunity to get the residence and the Spanish nationality.
I have worked for Multinationals which gave me the chance to meet many Marketers and IT people in sectors like Airlines, tourism and e-commerce.
While studying Multimedia I was oriented to do 3D and video edition but I ended up doing web development focused on the user experience.
During my career I have experienced the digital transformation within the companies. In the case of Spanair, for example, I was asked to create a team of 5 members in record time because the company required to, or at eDreams, when they decided to change the way we worked to make us more agile. This was a great opportunity to apply all my knowledge in the digital field.
At eDreams I was given the chance to work on Advertising, and I honestly think that I was lucky to get the opportunity to join this whole and exciting world. At this stage I still think there is no limit yet in this area. If you have been to Piccadilly Circus or Times Square you might understand what I mean.
I have been working on advertising campaigns for the most important markets in Europe like Spain, France, UK, Germany, Portugal and Italy. I have also created advertising campaigns with Facebook Ads and SEM for different small and medium companies.
I strongly believe that once you have got the main concepts for Advertising you just need to adapt them to the platform you are using.
I have recently finished the certification of Scrum Product Owner. Although I was working already with this methodology in the past, getting the official certification was a priority for me.
Some facts about me:
- I love exploring the world and new cultures and I also travel to Mexico once a year for obvious reasons.
- I like being up-to-date with the new technologies
- When someone has a problem I cannot stop thinking about it until I reach to a solution
- I dream of becoming an entrepreneur one day
- I meditate as part as my daily routine, no matter what
- I love cooking and trying new dishes with healthy ingredients
- On my free time I love spending quality time with my niece and nephew